The company aimed to upgrade its website to be more modern, user-friendly, and efficient in selling cakes and desserts. The main objectives were increasing conversion rates, improving customer interactions, and enhancing the brand’s visual appeal.
E-commerce Upgrade for a Confectionery Business
Industry
Confectionery Business
Project duration
2020 — ongoing
Client Goals
Our Approach
We conducted a competitor and audience analysis, developed a UX/UI design to enhance user experience, and implemented a convenient cake order configurator. The key focus was optimizing website speed and integrating CRM for order processing.
Design and Development
- UX/UI redesign to enhance user engagement.
- Functional product catalog with filters for easier dessert selection.
- Interactive cake configurator for selecting design, filling, and decoration.
- Mobile adaptation for seamless use on smartphones.
- Integration with payment services for quick and secure transactions.
Ongoing Support
We provided training for the client’s team on the new site functionality and offered technical support to optimize performance and fix any potential bugs.
Impact and Results
- +35% in order conversion rates.
- +50% faster website loading speed.
- 20% decrease in bounce rates.
- Simplified checkout process.
Why Us?
Our expertise in e-commerce solutions allowed us to create a website that not only looks great but also significantly increases sales. We understand the importance of UX in online sales and developed a site that meets all of the client’s needs.
A New Website – More Orders and Convenience
With the upgraded design, improved UX, and CRM integration, Tortino significantly enhanced its online sales efficiency and customer experience.
We conducted in-depth audience and competitor research to identify key improvement areas and develop an optimal website upgrade strategy.
We redesigned the UX/UI, optimized site speed, and implemented a custom cake configurator, which significantly improved the order placement process.
We launched marketing analytics, performed SEO optimization, and integrated CRM for further sales analysis and growth.
